I’m a multidisciplinary artist, creative director, and cultural strategist working across design, filmmaking, photography, and narrative development. Based in Southern California, my work is shaped by a lifelong fascination with transformation—how people change, what they commit to, and what it means to build a life aligned with deeper purpose.
I started as a graffiti artist, and those early years trained my eye for composition, color, rhythm, and the raw human pulse inside subculture. Over time, that instinct sharpened into a creative philosophy that bridges classical influence with modern expression. That path has led me into brand vision and creative leadership for globally recognized companies, performance psychology leaders, nonprofits, and cultural movements—each project an opportunity to build worlds that help people see themselves, and their potential, more clearly.
My work is rooted in disciplined craft, cinematic storytelling, and emotionally resonant imagery. I’m drawn to creating environments—visual, digital, or narrative—that feel grounded, intentional, and unmistakably human.
Across mediums and projects, one purpose drives me: to rehumanize the world through art and story. My work aims to be personal and universal, animated by truth, informed by philosophy, and guided by the belief that creativity can open people up—helping them confront who they are, who they’re becoming, and what they’re ultimately here to do.
etrug21@gmail.
I started as a graffiti artist, and those early years trained my eye for composition, color, rhythm, and the raw human pulse inside subculture. Over time, that instinct sharpened into a creative philosophy that bridges classical influence with modern expression. That path has led me into brand vision and creative leadership for globally recognized companies, performance psychology leaders, nonprofits, and cultural movements—each project an opportunity to build worlds that help people see themselves, and their potential, more clearly.
My work is rooted in disciplined craft, cinematic storytelling, and emotionally resonant imagery. I’m drawn to creating environments—visual, digital, or narrative—that feel grounded, intentional, and unmistakably human.
Across mediums and projects, one purpose drives me: to rehumanize the world through art and story. My work aims to be personal and universal, animated by truth, informed by philosophy, and guided by the belief that creativity can open people up—helping them confront who they are, who they’re becoming, and what they’re ultimately here to do.
etrug21@gmail.