PAIR OF THIEVES
There is an overabundance of underwear that doesn’t fit well and looks like something your dad once wore. The Pair Of Thieves bandit bear is on a benevolent, altruistic underwear rampage to change all that. He’s on the loose, sticking it to the man while getting better underwear tech in the hands of as many people as he can. Nimbly, he navigates past big underwear authorities on a mission to help everyone escape basic.
Role:
Art Director
BORN TO FIGHT
Born to Fight is the latest work in Haymakers continued sponsorship of Tijuana fighter Lazaro Lorenzana.
Role: Writer
Press
TOPO CHICO
Over the past few years, we’ve built a cultural ecosystem for Topo Chico through projects like Topo Premieres, Topo Portraits, and the Topo Lookbook series, Each designed to connect the brand with the creative communities that drive culture forward.
Topo Premieres spotlighted emerging musicians through a weekly rebroadcast series that turned overlooked music videos into cultural moments. Topo Portraits celebrated the brand’s fans, immortalizing them through collaborations with some of the world’s best illustrators. And the Topo Lookbooks used Topo’s platforms to amplify up-and-coming fashion brands who share the same creative spirit and love for the brand.
Together, these projects helped transform Topo Chico from a niche mineral water into the #1 water brand in the world — by positioning it not just as a drink, but as a creative movement.
Role: Art Director
Client: Topo Chico
Topo Chico Portraits
Topo Chico Lookbooks
SMART INSURANCE FOR SMART PEOPLE
9 out of 10 customers renew their Mercury Insurance policy every year. The one who doesn’t was the catalyst to this years TV campaign.
Role: Art Director
Client: Mercury Insurance
Adage
