TOPO CHICO

Over the past few years, we’ve built a cultural ecosystem for Topo Chico through projects like Topo Premieres, Topo Portraits, and the Topo Lookbook series, Each designed to connect the brand with the creative communities that drive culture forward.

Topo Premieres spotlighted emerging musicians through a weekly rebroadcast series that turned overlooked music videos into cultural moments. Topo Portraits celebrated the brand’s fans, immortalizing them through collaborations with some of the world’s best illustrators. And the Topo Lookbooks used Topo’s platforms to amplify up-and-coming fashion brands who share the same creative spirit and love for the brand.

Together, these projects helped transform Topo Chico from a niche mineral water into the #1 water brand in the world — by positioning it not just as a drink, but as a creative movement.

Role: Art Director
Client: Topo Chico